Online Course & Program Copy
Course copy is not the same as course content. One explains what you are teaching. The other persuades someone to enroll before they know whether it will work for them.
What this service covers
Most course sales pages fail for the same reason: they describe the curriculum when they should be describing the outcome. A prospective student does not want to know that Module 3 covers advanced techniques. They want to know whether they will be different after finishing your course than they were before starting it, and whether that difference is worth the price you are asking. We write course sales pages, enrollment email sequences, webinar registration pages, early-bird launch copy, affiliate briefing materials, and the evergreen copy that sells the course after the launch is over. We have worked on courses covering business, wellness, creative skills, professional development, language learning, and more. The specific subject matter matters less than the audience's psychology: what they believe is true before they encounter the course, what objections they have, and what transformation they are actually willing to pay for. We start from those questions and work backward to the words.